YES, ME

CLAUDIA FOLGORE-McLELLAN

Senior Graphic Designer and Art Director

A MID-​CAREER ​MEMOIR

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BIO

I’m an accomplished and highly driven individual ​with a natural talent for motivating and inspiring ​teams. I bring a wealth of experience in digital ​design and marketing, branding, advertising, and ​print media graphic design.

I believe in the value of learning from past ​experiences and practices; the wisdom and ​goodness derived from your historical work journey ​and successes will guide your future endeavours.

I BRING MY OWN ​CRAFT TO WHAT I DO

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MISSION

Collaboration, Contract or Permanent Work Opportunities

I am eager to bring my wealth of skills and passion ​to a dynamic team setting. Throughout my career, I ​have had the privilege of contributing to both local ​and international brands across diverse sectors, ​honing my abilities as a solution-driven creative.

As a self-employed professional, I have cultivated a ​strong work ethic, strategic thinking, and the ability ​to develop creative concepts with impactful results.

My experience has not only refined my ​collaboration and project management skills but ​has also instilled in me a deep understanding of ​commercial dynamics, making me an efficient and ​productive contributor.

While my primary passion lies in campaign ideation ​and branding, my proficiency extends across various ​design facets, including above- and below-the-line, ​social media content creation, web design, printed ​material, packaging, and point-of-sale. Recently ​completing a course in copywriting has further ​enhanced my communication skills, aligning with my ​aspiration to delve into writing for digital media ​marketing.

“SOMETIMES THE ONLY WAY TO ​MAKE SENSE OF THE UNKNOWN, ​IS TO PLUNGE IN, MOVE WITH IT ​AND JOIN THE DANCE.”

Quote was shared from here - I’m a big fan of the untalented podcast

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CAREER

Then and Now

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Armed with a college distinction and a ballsy "One Chance" WANTED poster as my CV, I fearlessly ​pursued a career in design and advertising. It has been an incredibly fulfilling journey, to date. From ​platform shoes packaged in a body bag with a toe tag label (college project with a solid concept) to ​developing direct mail campaigns with engaging call-to-actions and participating in industry awards ​like the Loeries - it’s been colourful and wild.


Currently, I specialise in producing high-quality B2B corporate and medical design, digital marketing ​materials, and brand identity development, confident in my ability to deliver exceptional results in ​every project I undertake.


It’s now time for growth and change and I’m excited for the next phase of my career.

CENSORED

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1998

2006

2024

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Full-time agency experience

Self Employed with in-agency contracts and ​managing my own client portfolio

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My extensive portfolio includes both local and ​international campaigns, collaborating with industry giants ​such as Proctor & Gamble, Beiersdorf, DaimlerChrysler ​SA, Telkom, Johnson & Johnson, and many more.


Currently overseeing a portfolio of local clients, delivering ​innovative solutions, I am confident in my ability to ​elevate your company’s creative endeavours.


I’ve honed my skills in fostering client relationships.

MY WORK

Digital Media, Print Media and Advertising

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Brand Development and Design

Promotions + Activations

Web Design UX + UI

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YES, ME

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Mix

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1. Experience + Expertise

2. Strategic Thinking + Problem Solving

3. Professionalism + Work Ethic

4. Industry Connections + Networking

5. Cultural + Organisational Fit (EQ + CQ)

MY PLAYLIST IS A ​CENTRAL PART OF

MY JOUNEY.

6. Adaptability + Continuous Learning

7. Mentorship + Leadership

8. Independent + Team Player

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AS VISUAL 8

As the owner, creative director, and marketer at Visual 8, I ​hold a multifaceted role dedicated to upholding a consistently ​high standard of work across diverse projects and overseeing ​the daily operations of the company. Currently entrusted with ​the work of a few clients, including local entities such as PNS ​Group, Flock Eventing Platform, Aurik Group, Konrad-​Adenauer-Stiftung and Chrissanthie Cosmetics. I also ​collaborate with larger agencies to handle overflow work.

Accessible and Professional

RETURN TO

HUMAN CREATIVITY.